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Middle: Braun LE1 speaker
Bottom: Braun T 1000 world receiver

Industrial designer profile

Product design

Dieter Rams

Exploring the work of the product designer who influenced Apple

>>> What underpins all these products is Rams' adherence to his "Ten Principles" of good design:

Ten Principles

1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design helps us to understand a product
5. Good design is unobtrusive
6. Good design is honest
7. Good design is durable
8. Good design is consequent to the last detail
9. Good design is concerned with the environment
10. Good design is as little design as possible

It's a shame few firms take any notice of these "commandments" (as they're often known).

Rams summed up his approach to design with the phrase "Weniger, aber besser", which translates as "Less, but better" — a philosophy perfectly illustrated by Google's uncluttered homepage.

The search giant's work is, however, an exception in world that's "an impenetrable confusion of forms, colours and noises", says Rams. Google and Apple follow Rams' principles. Imagine how successful other firms would be if they did the same 
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Video

Short documentary on German
product designer Dieter Rams